Just how to keep modesty, privacy for a relationship application? Brand New Muslim solution sets up ‘digital veil’

with Heba Hashem

DUBAI – A unique matchmaking software would like to flip exactly just how Muslims find partners online by setting up a ‘digital veil’ to emphasise connections and downplay profile images. The brand new application established away from Dubai, Veil, ended up being launched by two youth buddies from Oxford – Olid Waleed Uddin, who works as an electronic digital advertising expert in britain and Adam Ward, an actual property task supervisor in Dubai. The ‘digital Veil’ is a notion that was made for the population that is muslim brain to keep modesty and respect,” Ward told Salaam Gateway.

“The software enables users to keep anonymous while showing just sufficient for other people to help you to make a judgement if interested to make the journey to understand that individual more.” Relating to Ward, the app’s features that gives privacy at first has recently drawn a type that is certain of.

“We have actually worldwide club first-team footballers who have been introduced to Veil through their agents who will be associates of ours,” says Ward. Four nationwide footballers whom perform from the team that is first Turkey, Jordan, Iran and Iraq purchased the software, relating to Ward, whom declined to show their identities.

“The app concept actually appealed to those high-profile Muslim footballers from Europe additionally the center East since it enables them to have anonymous profiles and seek out a real partner who’s unacquainted with their celebrity status.”

This ‘digital veil’ is because four years’ research and development to the matrimonial scene that is digital.

“Our initial research in to a range matchmaking apps unveiled concerning regularities with just exactly exactly how deceptive photos may be against true to life. This inspired us to produce the electronic veil, which unveils all profile pictures only when there’s a match,” said Ward.

Veil had been soft launched in October 2018 among select communities that are muslim London and Dubai before releasing globally in March in 2010. The app’s been installed 2,100 times thus far, without any advertising push, as well as the founders intend to start promotions after Ramadan. Maintaining modesty and respect, the software additionally really wants to minimise profiles that naviidte to the site are fake just show those who are authentic as well as individuals intent on trying to find a partner.

Its group of administrators scans profiles that are new ensure pictures and information are authentic. Otherwise, pages which have perhaps maybe not been updated as encouraged within a day are deactivated until these are typically. The app additionally intends to introduce face recognition registry actions and synthetic intelligence (AI) to authenticate text credibility.

The group hopes these will encourage individuals to add more substance for their pages to emphasize their character and worry less about photoshopping pictures and frequently upgrading them. It is additionally targeting higher engagement from users more profiles that are carefully reviewing than moving instant judgement according to images.

“Veil highlights characters over appearance. A great many other popular apps promote the ‘judge a guide by its cover’ approach by focusing participants’ attention on what other people look rather than their figures. Veil stresses in the significance of making connections that aren’t simply centered on looks.”


The Muslim that is single smartphone marketplace is an astounding 200-million plus individuals global, according to Veil’s research. It has drawn a few start-ups and businesses to start out dating that is muslim-focused relationship or matrimonial web internet web sites.

Within the last few four years, there is three Muslim matrimonial apps that have caught the interest of Muslims and which will have drawn over one million users each worldwide. Those apps Minder, Muzmatch, and SingleMuslim – are based out from the UK predominantly targeting the big Muslim Asian market.